Udemy (AdVenture Media / Isaac Rudansky)
Ultimate Google Ads Training (Udemy) Review — 54,000+ Ratings Examined
Isaac Rudansky's Ultimate Google Ads Training is the most-reviewed Google Ads course on Udemy — 54,000-plus ratings averaging 4.6 stars across 240,000-plus enrollments — and the consensus is that it earns the reputation. Rudansky is the founder of AdVenture Media, ranked the #1 most influential digital marketing expert by PPC Hero, and his teaching reflects that agency-floor credibility: calm, precise, and built around how campaigns actually perform rather than how textbooks say they should. The October 2024 refresh added 65 new lectures aligned to the redesigned Google Ads dashboard, Performance Max campaigns, AI-driven bidding, and modern conversion tracking, so currency concerns that plagued earlier versions have largely been addressed. Students who arrive at the course having spent money on poorly-structured Google Ads campaigns consistently describe it as a turning point — the first resource that explained WHY their Quality Scores were low or WHY their ROAS was wrong. The main weakness is an occasional tendency to over-explain formulas in the bidding section, which several reviewers note goes deeper than most practitioners need day-to-day. At Udemy's sale price of $10–17, the value-for-money case is almost impossible to argue with: a single campaign improvement learned here can repay the fee in an afternoon of ad spend.
Final score
from 28 analysed opinions
Published AI-researched, editor-audited
Distribution of opinions
Per-criterion scores
15-plus hours of structured video — updated in October 2024 with 65 new lectures covering the redesigned Google Ads dashboard, Performance Max, AI-driven bidding, and modern conversion tracking. Curriculum builds logically from account setup and keyword research through Quality Score, ad extensions, remarketing, and ROAS optimisation. Occasionally over-explains formulas in the bidding section, but coverage breadth is genuinely hard to match at this price point.
Isaac Rudansky is the founder of AdVenture Media Group, ranked #1 most influential digital marketing expert by PPC Hero, and has managed paid search for Unilever, Forbes, AMC Networks, and Hanes. Students consistently single out his calm, precise delivery and evident passion for PPC as what separates this course from cheaper alternatives. The main instructor-related criticism is that a handful of formula walkthroughs go deeper than most practitioners need.
Listed at $199 but regularly discounted to $10–17 during Udemy sales. At sale price it is one of the best-value marketing courses on any platform — 15-plus hours, lifetime access, downloadable Google Ads Formula Calculator, and a 30-day money-back guarantee. Even at full price the return from applying even one campaign optimisation tip could outpay the cost within days of ad spend.
The course ships with a Google Ads Formula Calculator and slide decks, and the curriculum is deliberately step-by-step: students follow along inside a live account rather than watching abstract slides. Sections on Quality Score improvement, ad copy A/B testing, conversion tracking setup, and remarketing audience creation give learners concrete, repeatable processes. The bidding formula sections are more theoretical than the rest and require patience to translate into everyday campaign decisions.
Multiple reviewers report running profitable campaigns within weeks of finishing the course. The curriculum's emphasis on ROI/ROAS calculation, competitor keyword analysis via SEMrush and Google Keyword Planner, and account structure for automation aligns with what agencies and in-house teams use daily. The 2024 update adding Performance Max and AI bidding content keeps the material current. Beginners should complement it with Google Skillshop to build platform vocabulary before running live spend.
What learners said
What people loved
6- Updated October 2024 with 65 new lectures covering the redesigned Google Ads dashboard, Performance Max, AI bidding, and modern conversion tracking×14
- Isaac Rudansky is ranked #1 most influential digital marketer by PPC Hero and has run paid search for Unilever, Forbes, AMC Networks, and Hanes — agency-floor credibility translates directly to the teaching×18
- Ships with a Google Ads Formula Calculator and downloadable slide decks for immediate on-the-job reference×9
- Regularly discounted to $10–17 on Udemy with lifetime access and a 30-day money-back guarantee — exceptional cost-to-value ratio×16
- 54,000-plus ratings averaging 4.6 stars across 240,000-plus enrollments — the largest verified consensus of any Google Ads course on Udemy×21
- Step-by-step account-building approach lets students follow along inside a live Google Ads account rather than watching abstract theory×12
What frustrated learners
3- Bidding and formula sections (ROAS, Ad Rank calculations) over-explain concepts in a way several reviewers found unnecessarily complicated for practical use×7
- Complete beginners need to pair the course with Google Skillshop to build platform vocabulary before running live spend×5
- At 15-plus hours of video the runtime is substantial — learners with limited study time may struggle to maintain momentum through the full curriculum×4
Real quotes from real users
“Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about PPC and this comes through in how he presents the content.”
“Your course is head and shoulders above any I have seen. Clear, concise.”
“The most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand.”
“A masterpiece. Very grateful for this clear and helpful video course.”
“Best one I've seen by far, very in depth.”
“I have made several thousands in the last few months with an ROAS of 400% using the methods in this course.”
“You'll go from beginner to intermediate very quickly. I used it when I first learned how to use Google Ads and for training staff as well.”
“I took this course a while ago and it was worth the time investment. It's a great starting place for anyone willing to put the time in.”
“The instructor, Isaac, delivers the content with passion and expertise, making complex topics easy to understand.”
“Isaac sometimes overcomplicates things in the course, like on the bidding section and explaining the different formulas when calculating ROAS or ad rank.”
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How we evaluated this
This review synthesizes 28 opinions collected across the public web. Final score = Bayesian average penalising small samples, then weighted by the positivity ratio. No paid placements, no hidden agenda.
- 16 from Official course platform
- 8 from Blogs
- 4 from Forums