Domestika
Logo Design: From Concept to Presentation Review — Sagi Haviv on Domestika, 34 Opinions
Sagi Haviv's Logo Design: From Concept to Presentation is one of the strongest logo courses on any platform because of who is teaching it: a partner at Chermayeff & Geismar & Haviv walking through his real process from brief to client pitch. Across 34 analysed opinions the praise is near-unanimous — clear, inspiring, and unusually strong on the business of selling a design. The main caveat is that it is concept-first and high-level: if you want a step-by-step Illustrator tutorial, this is not it.
Final score
from 34 analysed opinions
Published AI-researched, editor-audited
Distribution of opinions
Per-criterion scores
Sixteen lessons across five units cover principles, finding a designer identity, concept development, typography and presentation. High-level and concept-first rather than a click-by-click software walkthrough — by design, but it caps depth for those wanting technical execution.
Sagi Haviv is a partner at Chermayeff & Geismar & Haviv, the studio behind some of the most iconic American identities. Reviewers consistently call him brilliant, clear and inspiring; learning a working master's actual process is the course's defining strength.
A one-time purchase (often ~$10-15 on sale) for direct access to a designer of Haviv's stature is widely seen as a bargain. Lifetime access and the practical client-pitch lessons stretch the value well past the 2h33m runtime.
The final project has you find a real client, design their logo and build a persuasive presentation — a genuinely portfolio-worthy and business-relevant brief. Feedback is community-based rather than instructor-graded, so output quality depends on self-direction.
The client-communication and presentation lessons are rare in logo courses and map directly to real freelance work. Learners repeatedly say the persuasion and process framing changed how they approach briefs, not just how they draw marks.
What learners said
What people loved
6- You learn the actual process of a working master — a partner at Chermayeff & Geismar & Haviv — not a generic template×18
- The client-communication and presentation lessons teach how to sell a logo, a skill most courses skip×14
- Concise yet comprehensive — covers principles, identity, concept and typography in 2h33m without padding×11
- The real-client final project produces a portfolio-worthy outcome with genuine business relevance×9
- One-time purchase with lifetime access, frequently on sale for around $10-15×8
- Breaks common misconceptions about logo design and reframes simplicity versus distinctiveness clearly×6
What frustrated learners
4- High-level and concept-first — light on click-by-click software steps, which frustrates learners wanting technical depth×9
- Short at 2h33m; some learners wanted more lessons and deeper exploration of each stage×6
- Feedback is community-based, not instructor-graded — no personal critique of your final logo×5
- Some lessons or examples appear in Spanish; non-Spanish speakers rely on subtitles for parts×3
Real quotes from real users
“A fantastic course with a lot of insights and AHA-moments, even for somebody working in the field. The design and presentation process of someone this professional, and how he deals with clients, is the real value.”
“Sagi's course was thorough, even if high-level. Easy to follow and well presented with great examples.”
“Concise yet very comprehensive. Highly recommend!”
“I had a great experience learning how to communicate with clients and better present my design.”
“Including a real case in the course is genius, but I was expecting something a little more technical.”
“It's very good, though some lessons were in a different language.”
“Sagi Haviv excels at balancing simplicity with uniqueness, which is one of the most challenging problems in graphic design. This is a course for anyone interested in identity design and branding.”
Frequently asked questions
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How we evaluated this
This review synthesizes 34 opinions collected across the public web. Final score = Bayesian average penalising small samples, then weighted by the positivity ratio. No paid placements, no hidden agenda.
- 22 from Blogs
- 9 from Official course platform
- 3 from Other