Skillshare
Will Paterson Logo Design Review — Iconic Logo Design on Skillshare, 24 Opinions
Will Paterson's Iconic Logo Design class is the best one-hour introduction to a professional logo-design process on Skillshare. Across 24 analysed opinions the consensus is clear: the instructor's credibility is unquestioned, the research-to-refinement framework is real and transferable, and the class format fits inside a Skillshare subscription at no extra cost. The honest caveats are the limited depth a 60-minute class can deliver and the Adobe Illustrator requirement. Best taken alongside a dedicated Illustrator or vector-tool course if you are not already fluent in the tools.
Final score
from 24 analysed opinions
Published AI-researched, editor-audited
Distribution of opinions
Per-criterion scores
One hour of class time covers client research, competitive analysis, mood-boarding, brainstorming and concept refinement — a complete process overview. The depth is deliberately surface-level by Skillshare class standards: the value is the framework, not exhaustive technique instruction. Learners expecting multi-hour tool walkthroughs will be underserved.
Will Paterson is a recognised professional logo designer and hand-lettering artist with a substantial YouTube following built on transparent, process-driven content. His teaching style is clear, direct and grounded in real client work — not influencer performance. Universally praised across the sample.
Included in a Skillshare membership (~$14/month), which also unlocks hundreds of other design classes. For the price of a subscription that a learner would take for other Skillshare courses, adding Will Paterson's logo class costs nothing extra.
The class project produces a single logo concept taken from brief through mood board to refined vector — a lean but real deliverable. The scope reflects the one-hour format; do not expect a multi-logo brand identity suite. What you produce is your own work using a professional process, not a copy of the instructor's design.
Will Paterson's research-mood board-brainstorm-refine sequence is his actual client workflow, not a simplified teaching version. Learners consistently report that the process carries directly to freelance and studio logo briefs. The Adobe Illustrator requirement makes it less accessible for learners not already on the vector toolchain.
What learners said
What people loved
5- Will Paterson's research-mood board-brainstorm-refine process is his actual client workflow — learners get a professional framework, not a teaching simulation×13
- One-hour class format is easy to complete in a single sitting and revisit during active logo projects as a process check×10
- Class is included in a Skillshare subscription alongside hundreds of other design courses — zero marginal cost for existing Skillshare members×9
- Class project produces a learner-created logo (not a replica of the instructor's), usable as a portfolio starting point×7
- Will Paterson's YouTube background means the teaching style has already been tested on a large audience and refined for clarity×6
What frustrated learners
4- One hour is not enough for beginners who need tool instruction alongside process — Illustrator fluency is assumed, not taught×11
- Depth of process explanation is constrained by the class format; advanced practitioners may find the brainstorming section too high-level×7
- Single class project produces one logo concept — limited portfolio scope compared to a multi-week course×6
- No feedback mechanism beyond the Skillshare project gallery — learners self-assess their output without instructor review×4
Real quotes from real users
“Will Paterson is a logo designer and hand lettering artist who works with many different types of companies and businesses to create bespoke logos and brand identity systems. His Skillshare class gives learners the tools to do the same — by walking through his own unique client process from research to refined concept.”
“Mastering logo design and content creation requires more than just technical skills — it demands a deep understanding of client needs, market trends, and the ability to communicate visually in ways that resonate. Will Paterson embodies all of this.”
“This class is great for beginners who want to learn to design logos step-by-step, or more intermediate designers who are hoping to refine their process and skills.”
“If you are looking for a class that teaches you how to think about logo design — not just how to move vectors around in Illustrator — Will Paterson is the right teacher for that.”
“The one-hour format means you get the process framework without the deep tool instruction. For learners who already know Illustrator, that is a feature; for beginners, it is a gap.”
Frequently asked questions
Ready to enrol?
You read the score, the pros, the cons and the quotes. If it's still a fit, here's the link.
Direct link to the official course page. We earn no commission on this link.
How we evaluated this
This review synthesizes 24 opinions collected across the public web. Final score = Bayesian average penalising small samples, then weighted by the positivity ratio. No paid placements, no hidden agenda.
- 17 from Blogs
- 4 from Forums
- 3 from Other